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How to Set Career Goals
as a Real Estate Agent

What goals do you have for your real estate career? Not sure? Setting goals for what you want to accomplish early on in your real estate career can make the difference between success and failure. Don’t worry though. It’s never too late to set a goal!

Working hard without a purpose is exhausting and can lead to burnout. It’s really hard to reach a goal without a plan. When you have a well-defined plan, motivation and execution becomes much easier. It’s important to take some time to reflect on what you want your future to look like and then create an actionable plan to get there.

Why do I need to set goals as a real estate agent?

Real estate is a very competitive field, and real estate agents juggle multiple tasks all the time. Without goals, it’s easy to lose track of the big picture. 

Setting goals helps you align your vision for how you want your business to run and create an action plan on how you will get there. Goals help you create a path to follow to the success you want. 

It’s easy to be swayed from the outcome you want and say yes to the wrong things when you don’t set specific goals. Having goals keeps you on track gives you a concrete objective to strive for. 

Plus, you’ll have an easier time getting back on track when setbacks happen if you have set goals. You’ll be able to take a step back, reevaluate your plan and continue moving forward to reach your goals. 

Tips for goal setting in real estate 

There are two types of goals you need to consider as a real estate agent. You need to set long-term and short-term goals with actionable steps on how you are going to achieve them.

Long-term goals are goals you plan to achieve in the not-so-near future and are usually measured in years. Examples of reasonable long-term goals include completing the training you need, becoming a top-selling agent in your firm, implementing better social media engagement to propel your business to the top and creating a new real estate team

The second type of goals you need to set are short-term goals. Short term goals break down the long-term goals, helping you reach them and are made up of actionable steps you can achieve within a shorter time frame, usually measured in weeks or months.

Align your long-term and short-term goals to coincide with and support each other. Start with big plans and break them down into smaller goals. Then create the action steps you need to take to reach each goal. 

Think about the results you want to see

You’ve set your goals and the action steps you need to take. Now what? You need a way to keep those goals at the forefront of your daily activities. And one effective way to do that is by making a vision board.  

A vision board is a visual representation of what you’re working for. Having a vision board is an excellent tool for managing your goals at a glance. The constant exposure to your goals fosters the mindset to achieve them. 

If physical pictures on a board are not your thing, use technology to create a vision board wallpaper for your phone. Every time you pick it up to unlock it, you are reminded of your goals. 

Use SMART goals

There’s a simple goal-setting framework that helps people set effective goals and keep them in perspective while staying motivated. It’s called SMART goal setting, and it stands for:

Specific. Be specific about the exact goal you want to reach. Vague goals are impossible to achieve, so be detailed. Detailed is always better. 

Measurable. A goal needs to have a clear, measurable outcome. Without a measurable outcome, it’s hard to tell if you’ve achieved a goal or not. 

Attainable. Your goals should push you to be your best but not be set so high that they are unachievable with the resources, time and talent you have. Setting unachievable goals sets you up for failure. 

Realistic. Set goals that are within the realm of possibility. Ask yourself, “Does this goal make sense for me and my business? What will achieving this goal really look like?”

Time-bound. Make sure to set a deadline for your goal. Setting a deadline that will help you track your progress and keep you motivated to reach the finish line.

Ready, Set, Go!  

Goals will help you stay motivated to grow as a professional and build a rewarding career in real estate. Once you’ve set your goals, write them down and put them front and center to keep yourself on target. Then take a step-by-step action towards your goals every day. 

More from Sell It Like Serhant

Want to learn what goals you should be setting in order to grow your real estate business? Dive into our core course, Sell it Like Serhant. You’ll learn everything you need to know about setting goals, managing time and so much more!

For more real estate tips and tricks from Sell It Like Serhant, follow us on Instagram or subscribe to our YouTube channel.

Additional content


  • Ryan Serhant is a founder, entrepreneur, producer, public speaker, bestselling author, star of multiple TV shows, and Chief Executive Officer of SERHANT., the rapidly growing tech-forward real estate organization comprised of two core businesses: brokerage and education. Founded in 2020, SERHANT. is a content-to-commerce technology ecosystem revolutionizing the sales industry. SERHANT. is home to the first ever full-service, award-winning, in-house film studio solely dedicated to real estate content, and its digital education platform is comprised of more than 14,000 members across 110 countries.