SELL IT LIKE
SERHANT

How to sell more, earn more, and become the ultimate sales machine.

In 2019, we were named the #1 Real Estate Sales Team in New York for the 3rd year in a row, and #3 in the Nation, as ranked by The Wall Street Journal Real Trends

About the Course

This is the only real estate sales course you will ever need, created for you by the #1 real estate agent in New York City. This is the ultimate guide to getting more clients, making more money, closing more deals, building your own team, structuring your day for success, and more. I want you to live a better lifestyle by becoming the best salesperson you can be. So, I’m giving you all my strategies, tricks, and templates my team and I personally use every day to sell nearly $100 million in homes per MONTH.

I’ll bring you into a listing presentation where I pitch my services to sell a $16.5 million-dollar townhouse. You’ll come along as I take a client to view potential properties, and you’ll see me showing that townhouse (spoiler: I get the listing) to perspective buyers. We’ll go through an actual negotiation together and work on procuring new leads. I’m going to help you build your business by showing you exactly how I built mine. I’m going to show you what to do every half hour of every day. I’m going to show you how to talk on the phone to buyers, sellers, developers, and other agents. I’m going to teach you how to craft the perfect email.

I’m not a coach. I’m not just someone on TV. I got into the real estate business the day Lehman Brothers filed for bankruptcy in 2008 with no money in my pocket. I just needed to figure out how to pay rent. I didn’t even own a suit! But I became addicted to the business and I taught myself the BUSINESS of being a real estate agent. And that’s what I want to pass on to YOU.

Here’s What They Say

  • EXPERTS
  • SERHANT TEAM
  • MEMBERS
Ryan’s journey as he sharpened his own sales skills is truly inspiring and something every salesperson or entrepreneur needs to learn from.
Daymond John

Star of ABC’s Shark Tank and Entrepreneur

Ryan’s strategies for growing your business and achieving financial success are unrivaled. This is the only real estate sales course you’ll ever need. 
Farnoosh Torabi

Entrepreneur, Financial journalist, and host of the “So Money” Podcast

Ryan Serhant is the authority on all things selling.
Gary Vaynerchuk

Entrepreneur and Speaker

Ryan is not only charming and hilarious, he could sell milk to a cow.
Andy Cohen

Host of Bravo’s Watch What Happens Live

Sell It Like Serhant cuts to the heart of what it takes to build a great sales career – passion, curiosity, and being willing to do almost anything.
Larry King

Emmy-Award-Winning Journalist

Drawing on his incredible success selling real estate in one of the world’s most pressure-cooker markets, Ryan Serhant offers smart, practical, modern guidance for getting, keeping, and serving customers and clients. Whatever you do for a living, you'll do it better if you learn to sell like Serhant.
Daniel Pink

New York Times Bestselling Author

You want a big life on your own terms, and Sell It Like Serhant provides excellent advice that will help you boost your confidence, expand your network and sell yourself or your ideas to absolutely anyone.
Ann Shoket

Former Editor-in-Chief at Seventeen Magazine

I have been with Ryan over three years now. I started out selling t-shirts with no real estate experience, but I followed the Serhant playbook and since then I have truly unlocked my full sales potential – selling over $50M in sales just last year alone! I’m incredibly happy and most importantly my clients are thrilled! 
Chase Landow

Licensed Real Estate Salesperson

From knowing my personal four tenants to realizing how important it is to follow up with clients (especially the warm and cold clients), I am ready to move from my current job and start my sales career! Again thank you for giving me the extra motivation to wake up early and work harder than I ever have before.
Christian Haag

Licensed Real Estate Salesperson

I joined Ryan’s team at the start of 2013 as a rental agent, having only done a handful of sales on my own. Under Ryan’s leadership and training, I have grown into a highly skilled salesperson and negotiator, who now sells out entire buildings. Last year alone I sold over $160,000,000 in real estate and expect to surpass that every year. Ryan’s methodology and approach have been instrumental in my growth and consistent success; something difficult to achieve in the real estate industry.
Ivy Kramp

Licensed Associate Real Estate Broker

Since joining Ryan's team in 2015 and learning to be consistent and immediate in my follow up and response time, I have been transformed into a phenomenal salesperson and went from selling $3 million dollars in 2015 to selling over $40 million dollars so far this year.  Ryan's methods and teachings have been instrumental to my success!
Charisse Chassen

Licensed Real Estate Salesperson

Since joining Ryan's team in 2018 and learning his unique selling style and how to do EVERYTHING I can to make, save, and NEVER let a deal die I have been transformed into a phenomenal salesperson. I went from selling $15M in 2017 to selling more than $100M this past year.  Ryan's methods and teachings have been instrumental to my success, and in working with and learning from Ryan I know that what I can accomplish has no limits, what I can sell is limitless, and my career has no ceiling.
Michael Bethoney, Esq.

Licensed Associate Real Estate Broker

Since joining Ryan's team in 2017, I have increased my business on all levels.  Ryan's methods and teachings have been invaluable.
Donna Strugatz

Licensed Associate Real Estate Broker

Since joining Ryan's team in 2012 and learning the Serhant Way, I’ve went from doing handful of sales listing to managing and selling dozen new condo developments. Wouldn’t know where I would be if it wasn’t for Ryan and his mentorship throughout these years!
Brian Chan

Licensed Real Estate Salesperson

I put your FKD method into practice along with your follow up, follow through, follow back methodology.  In the last 60 days, I’ve onboarded 9 new clients and just broke my first 6-figure month…E V E R!!! All I can say is thank you for being so freaking awesome.  You’ve totally changed my business.
Jessica L

Concord, NH

After implementing the strategies you’ve laid out, I am starting to see massive improvement in my sales performance. It’s been very inspiring to see the results of your recommendations. I outperform my coworkers daily.

 I just want to say thank you for putting out your story and you’re motivation on the internet.
John M

New York City, NY

Just wanted to send you a quick email tonight to say THANK YOU. I am on track to hitting my entire year results by the end of July. This is in DIRECT result of following your work. Thanks so much for putting it all out there.
Ken P

Nova Scotia, Canada

It’s full of inspiration on how to sell not just real estate but any product and services too and guess what? The same principles apply on how to promote yourself. I found myself listening back to many of the tips I follow or discuss with my mentees, shed in a real estate light by you.
Niki A

Athens, Greece

You have given me new life.  I have followed your tips, and I am starting to follow your daily schedule. I’m starting to run from this wall I’m up against, and I feel hopeful and excited for the first time in a really long time.  Please know you have made a huge difference in my life, and I’m sure you have done this for countless others.
Melissa F

Wichita, KS

From knowing my personal four tenants to realizing how important it is to follow up with clients (especially the warm and cold clients), I am ready to move from my current job and start my sales career! Again thank you for giving me the extra motivation to wake up early and work harder than I ever have before.
Kyle P

Charlotte, NC

I am working on putting in place your keeper, finder, doer idea as well towards my business, and I will also be teaching my kids how to use it for their homeschool schedules as well.  Thank you so much Ryan for what you are putting out into the universe. Not only are you changing real estate you are also changing people’s lives.
Crystal K

Las Vegas, N

Thanks to you I have decided to make wholesale changes to my career. Today I had an interview for a job within the property industry and I was able to use a lot of tips and guidance I learned from you to walk out of the interview very confident of my performance. Ryan, thank you so much. You have been more of a help in my life recently that you will ever know.
Tom G

United Kingdom

I am a single 36 year old mom to an amazing 13 year old son. I am a full time Sales Representative for Frito Lay. My whole life I have always played it safe by not ever going outside of my comfort zone and following my dreams. Now, with the help of your ideas, I am going to use the next 6 weeks to take a leap and climb over some fences. From the bottom of my heart, thank you Ryan.
Rebecca C

Akron, OH

My motivation is just like yours - I never want to live my life in struggle again. Here's my promise: To be eager to learn the ins and outs of real estate and partake things that will help my CAREER not my job. It would be a dream to work with the Serhant Team in the future. No hand outs, no sympathy, no pity here. This is a promise to myself that after I get licensed, I will work my ass off to be able to take a position for your team. Remember me!
Jai Ta

Portland, ME

Your energy and enthusiasm and never give up attitude always encourage me. I’m not in real estate but I think your work and life philosophy can be used in any field or just everyday life and how to approach things in a positive manner. 
Ann-Marie B

Alberta, Canada

THE BEST PART? It’s all real.

I’ll teach you everything I know about sales, and then we’ll apply the techniques
together with my actual clients in real deals.

About Me

I’m Ryan Serhant. You might recognize me from Bravo’s Million Dollar Listing New York or Sell it Like Serhant. I currently lead the #1 real estate sales team in New York City as ranked by The Wall Street Journal. In 2018 alone, my team went to contract and closed on over $1 BILLION in the most competitive real estate market in the world.

And now I’m sharing WITH YOU all of my sales secrets and all of my tips, tricks, and strategies on how to be the top real estate agent in the world .

What’s Included in
All Levels

5+ Hours of Video

Watch Ryan break down his sales techniques and then use them with real clients.

42 Chapters

Move from sales foundation into real-life application over 42 self-paced modules.

10 Worksheets and Guides

Apply what you learn to your own sales practice with interactive exercises.

At Level 2 You’ll
Receive…

15

Membership in My Private Facebook Community


Join ME, my team, and over 7,000 other real estate agents helping each other sell more by sharing referrals, asking questions, and dispensing advice. Contribute ideas and discover new strategies.

25

Sales and Marketing Templates


THIS is the big one. I'm giving you 20 of the actual emails and templates my team and I use EVERY DAY to close deals, follow up, and share critical information with clients. I've designed these to be plug-and-play, so all you have to do is fill in your details.

35

Exclusive Monthly Newsletter


The #1 real estate agent’s #1 newsletter, exclusive for YOU. I share my insight and analysis on the latest real estate news/trends; provide case studies of recently-completed multi-million-dollar deals so that YOU can use them and learn from them in real time.

45

Monthly Live Video Q&A


I host a private Facebook Live every month where you can ask me literally anything: Advice on a deal, feedback on a strategy, or my latest workout routine. I'll also give you the same training I do each month at my weekly Serhant Team staff meetings.

55

Serhant Team Agent Training Guide


This is the actual guide I give new agents the first day they join my team. Learn what they learn to CRUSH IT starting Day 1, no matter what market you’re in.

At Level 3 You Work
With These Mentors

RYAN

READ MORE

JOE

READ MORE

KRISTEN

READ MORE

Choose Your Level

1. SELL IT LIKE SERHANT: THE COURSE
42 videos broken down into three modules spanning 5+ hours of content
Interactive worksheets and guides to help you master my sales techniques
2. MEMBERSHIP
Enrollment in my private Facebook community for like-minded salespeople driven to realize their full potential as entrepreneurs
Exclusive monthly newsletter containing my analysis of real estate news and trends, my latest sales techniques, and insider Serhant Team marketing case studies
Monthly live video Q&A where you can ask me anything
Serhant Team Agent Training Guide
20 personal sales and marketing email templates
3. MENTORSHIP
1 hour with me in person in my Manhattan office or by Skype (your choice!) during which I will evaluate your business and assess your sales pitch
In-person or Skype (your choice!) social media evaluation and custom 90-day social media action plan by “Social Joe” Laresca, Ryan’s personal head of social media
Brand evaluation and custom marketing plan for a property of your choice by Kristen Kipilla, the Serhant Team’s head of marketing and design
Pair of VIP tickets to my annual client party in New York City

Choose Your Level

1. SELL IT LIKE SERHANT: THE COURSE
42 videos broken down into three modules spanning 5+ hours of content
Interactive worksheets and guides to help you master my sales techniques
SHOW DETAILS
$499
JOIN
1. SELL IT LIKE SERHANT: THE COURSE
42 videos broken down into three modules spanning 5+ hours of content
Interactive worksheets and guides to help you master my sales techniques
SHOW DETAILS
2. MEMBERSHIP
Enrollment in my private Facebook community for like-minded salespeople driven to realize their full potential as entrepreneurs
Exclusive monthly newsletter containing my analysis of real estate news and trends, my latest sales techniques, and insider Serhant Team marketing case studies
Monthly live video Q&A where you can ask me anything
Serhant Team Agent Training Guide
20 personal sales and marketing email templates
SHOW DETAILS
$499
+ $9.99/month membership
JOIN
1. SELL IT LIKE SERHANT: THE COURSE
42 videos broken down into three modules spanning 5+ hours of content
Interactive worksheets and guides to help you master my sales techniques
SHOW DETAILS
2. MEMBERSHIP
Enrollment in my private Facebook community for like-minded salespeople driven to realize their full potential as entrepreneurs
Exclusive monthly newsletter containing my analysis of real estate news and trends, my latest sales techniques, and insider Serhant Team marketing case studies
Monthly live video Q&A where you can ask me anything
Serhant Team Agent Training Guide
20 personal sales and marketing email templates
SHOW DETAILS
3. MENTORSHIP
1 hour with me in person in my Manhattan office or by Skype (your choice!) during which I will evaluate your business and assess your sales pitch
In-person or Skype (your choice!) social media evaluation and custom 90-day social media action plan by “Social Joe” Laresca, Ryan’s personal head of social media
Brand evaluation and custom marketing plan for a property of your choice by Kristen Kipilla, the Serhant Team’s head of marketing and design
Pair of VIP tickets to my annual client party in New York City
SHOW DETAILS
$9,990
JOIN

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