The Course

SELL IT LIKE
SERHANT

How to sell more, earn more, and become the ultimate sales machine.

In 2019, we were named the #1 Real Estate Sales Team in New York for the 3rd year in a row, and #3 in the Nation, as ranked by The Wall Street Journal Real Trends

  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant
  • Ryan Serhant

About the Course

About the Course

I'm Giving You All The Strategies And Templates My Team And I Use To Sell $100 Million In Real Estate Volume Every Month

My Self-Paced System Works for Anyone at Any Stage of Their Career

This is the ultimate guide to getting more clients, making more money, closing more deals, building your own team, structuring your day for success, and more. I’m going to help you build your business by showing you exactly how I built mine. I’ll bring you into a listing presentation where I pitch my services to sell a $16.5 million-dollar townhouse. You’ll come along as I take a client to view potential properties, and you’ll see me showing that townhouse (spoiler: I get the listing) to perspective buyers. We’ll go through an actual negotiation together and work on procuring new leads.

If you're serious about your career as a real estate agent, join me in my sales course.

Here’s What They Say

  • EXPERTS
  • SERHANT TEAM
  • MEMBERS
Ryan’s journey as he sharpened his own sales skills is truly inspiring and something every salesperson or entrepreneur needs to learn from.
Daymond John
Daymond John

Star of ABC’s Shark Tank
and Entrepreneur

Ryan’s strategies for growing your business and achieving financial success are unrivaled. This is the only real estate sales course you’ll ever need.
Daymond John
Farnoosh Torabi

Entrepreneur, Financial journalist,
and host of the “So Money” Podcast

Ryan Serhant is the authority on all things selling.
Daymond John
Gary Vaynerchuk

Entrepreneur
and Speaker

Ryan is not only charming and hilarious, he could sell milk to a cow.
Daymond John
Andy Cohen

Host of Bravo's Watch
What Happens Live

Sell It Like Serhant cuts to the heart of what it takes to build a great sales career – passion, curiosity, and being willing to do almost anything.
Daymond John
Larry King

Emmy-Award-Winning
Journalist

Drawing on his incredible success selling real estate in one of the world’s most pressure-cooker markets, Ryan Serhant offers smart, practical, modern guidance for getting, keeping, and serving customers and clients. Whatever you do for a living, you'll do it better if you learn to sell like Serhant.
Daymond John
Daniel Pink

New York Times
Bestselling Author

You want a big life on your own terms, and Sell It Like Serhant provides excellent advice that will help you boost your confidence, expand your network and sell yourself or your ideas to absolutely anyone.
Daymond John
Ann Shoket

Former Editor-in-Chief
at Seventeen Magazine

Over $100 MILLION in sales in ONE year! That’s an amazing achievement solely because of Ryan. I joined the team in 2018 and my career took off! Ryan’s perseverance, hard work and expert knowledge in Real Estate has allowed me to be successful in a career I love.
Daymond John
Christian Haag

Licensed Real Estate Salesperson

Since joining Ryan's team in 2015 and learning to be consistent and immediate in my follow up and response time, I have been transformed into a phenomenal salesperson and went from selling $3 million dollars in 2015 to selling over $40 million dollars so far this year. Ryan's methods and teachings have been instrumental to my success!
Daymond John
Charisse Chassen

Licensed Real Estate Salesperson

Since joining Ryan's team in 2017, I have increased my business on all levels. Ryan's methods and teachings have been invaluable.
Daymond John
Donna Strugatz

Licensed Associate Real Estate Broker

Since joining Ryan's team in 2012 and learning the Serhant Way, I’ve went from doing handful of sales listing to managing and selling dozen new condo developments. Wouldn’t know where I would be if it wasn’t for Ryan and his mentorship throughout these years!
Daymond John
Brian Chan

Licensed Real Estate Salesperson

This course has been amazing!!! I’ve done 14 million in volume this year already! I just received my 3 month marketing plan! Super excited for the next 3 months!!
Rebecca Donaldson

I was able to meet and bring on a new agent to my team from the course, who has been a rockstar since. Implementing the course methods we have improved business an additional 50% over last year.
Joe Turco

Since enrolling into Sell It Like Serhant last year, i have managed to increase my total commissions from five figure for the past 3 years to six figure last year, BOOM!
Samuel Ng

About 18 mounts ago I found myself at a whopping 330 pounds and just not living the life I wanted. I was reading Ryan's book and several things resonated with me, and I was ready to change my life! I put them into action and it kickstarted me getting my stuff back together and I started getting back into the gym and back on a healthier diet and living the life I want for myself!! Fast forward to today, as of this morning I have officially lost 100 pounds!!! Just wanted to say thanks for writing your book and motivating and inspiring people all over the world in more ways than just real estate!! GET FKD BABY!!
Alex Kaminsky

It's been a game-changer for me and my business. The course has SO much value and the guests they bring on are all TOP level in their fields. Great group of like-minded individuals. Thanks, Ryan and your team for delivering always in all ways : )
Sean Miller

It’s help me be more efficient with my time, being more professional with my buyers guide, continue to ask questions to keep the conversation going, taking a better improv class just to name a few things.
Brian Jenkins

For me being in the business for 10 years I recognize that we must always be learning, sometimes we have to go back to basics to get better and stronger, not only the course but the entire community has helped me significantly, Ryan inspire me with his work ethic, energy and he is always on the go, I am learning how to be more organized on my day, how to always follow up , write everything down and how to be better everyday, this month I took 10 listings from a Developer that I have known for years, I was going against the big company names in the business and I was able to get his trust and show them why they should hire me to be their broker... I have a lot of work to do, but this is definitely my big win for 2020 and for sure Ryan has a lot to do with that. Now I have to sell these listings
Fernanda Samson

I’m a new agent who started 2 days before coronavirus shut the entire state down. Ryan and this course have helped me to close 4 deals plus 3 current pending contracts within 3 months of getting licensed and starting through a pandemic!
Elaina Atkinson

Obviously learning everything that I learned through the courses was valuable and I knew that I would get a lot out of the course but what I didn’t know and has been the most valuable resources is this community that we have built. Just recently I reached out to the Facebook community masterminding around multiple offer situations and with valuable feedback from agents I was confident going into a multiple offer situations and won two this week. Between that and all the valuable resources like email templates, videos, the course itself and everything the Serhant Team does for our community has helped me with my new career in real estate. Thank you Ryan and your team.
Jim Arcidiacono

This course has given me access to the wonderful resource of interacting with like-minded people who are happy to share ideas and practices that help them and their clients be more successful. Also the willingness of Ryan and his team to answer questions and provide training on topics that the members want is fantastic.
Paul McWilliam

FOLLOW BACK!!! FOLLOW BACK FOLLOW BACK!! I talked to Kyle Scott and told him id share. I got done with that segment of the course, jumped on Facebook and noticed that a client of mine (I helped her buy a home 3 years ago) got engaged. I have texted her a Congratulations text! and emoji. She responded back a picture of the ring and her smiling face. She then called me a couple days later, she and fiancé want to move in together so I need to sell her house, and fiancé's house and help them buy a house together. Her mom is very involved with her kids so while showing grandma their new home, she inquired about the home across the street being built. I said I don't know, LETS FIND OUT. Long story short Grandma's now under contract on her new home and her home is in escrow. I FOLLOWED BACK and now have 5! 5 homes currently in escrow for over 3million total with this one family. It all started with a TEXT! I think the emoji helped too ????
Skip De Fabry

"Fact tell & Stories Sell. Because of this (combined with many other aspects of the course) my conversion at open houses has grown significantly. In the last week I attained 4 accepted offers for Buyer clients and signed a new listing. 2 of the 4 deals I just met last week and through story telling and engaging I converted them from the open and they wrote on a unit in the project within a week. From that open house and with my follow up & Follow Through, I’ve got another lead who is seriously considering writing on the project also. This would make a 100% conversion from my open houses the last 2 weeks. (Open houses are on vacant development, with gloves, mask & 1 party at a time). As an agent I’ve grown a lot over the last year and I’m always thinking “what would Ryan do”. Thanks Ryan Serhant"
Cameron Manning

The question is what didn't I get out of this? For starters, this community is absolutely incredible. To be surrounded by both up and coming superstars and fellow seasoned agents is very inspiring. This course has also helped me enhance my marketing capabilities which in turn has helped with increasing the confidence within myself which in return trickles down to my team members. I have also become more organized with my schedule by utilizing time blocks. I am utilizing LinkedIn alot more. I have applied strategies in real life scenario which has been very successful. Now I am looking for some great online improv classes that I can take with my team. Cant wait to keep growing with all of you amazing agents.
Christopher Chin

Working through the course and as a newer broker in Charlotte I've used the 3 F's religiously and while it takes consistency it has paid off today with showings of $1.5 million dollar homes. Watch this space for a contract win soon
Marc Burns

Ryan's insight to his time management, handling of client situations, remaining positive while consistent, applying targets to achieve sales while offering guidance on numerous strategies has been eye opening and reassuring for someone sharing the same day to day in business.
Jay Wild

This course has changed the way I do things for the better. It has helped me prosper and focus on my goals in life. The Serhant group/community has also helped me stay motivated and inspired! I appreciate all of you guys!
Sathya Sai Montoya

This course has transformed my business! I stay on top of my deals, I do anything for the deal to close, and I know I am not alone in my dedication and determination!
Melanie Dawkins

I was a new agent but was able to hit the ground running with all the Serhant secrets!! Made the transition from my 9-5 to RE a lot easier than I expected. FKD
Jorge Becerra

I have literally doubled my business, during a pandemic to boot!!
Lisa Kauffman

The biggest (and this is HUGE) thing I learned from this course changed my business and my whole life perspective. When completing the worksheet “How to become the one who..” I realized in black and white WHO I AM. I realized that I was trying to be an agent that I thought that I should be rather than who I am. Once I accepted the way I look, act, and approach my work I was able to attract the clients that fit with me, and not only was I able to make more sales, I am able to love my work and be excited about building MY brand. I’m starting again, but this time I am being me. To Ryan and the Serhant Team, I thank you so much for helping me to see this.
Elisa Righele

"Looove the whole thing! The first thing I did back in the Fall was create an event for my contacts. It was a “happy hour” or 5 à 7 as we call it here. The feedback was incredible. Not only did I strengthen my relationships, I helped create relationships between my contacts. I love the added bonuses regarding marketing materials and templates. As Ryan Serhant said: “We are The lifeblood, the liquidity, the glue that keeps it all together!!” So glad I signed up! It’s so worth it."
Monique Assouline

It's awesome to do something in real life that I learned from the course! Showing a house, flipping negatives to positives, the question game I instantly feel prepared when that situation comes up! And the templates, I've been complimented multiple times on my emails because of them haha Being a member has been huge too! We've had an improv session via zoom that helped me loosen up and be ready to keep the story moving, I've asked questions about offers being rejected and was able to get a new perspective ( as a new agent I was starting to think it was me)"
Max Cruz

The course has been invaluable! I take a lot of continuing education courses, all of which I sit around thinking, "but I already know this!" Sell It Like Serhant has little nuggets that make you think outside the box. My biggest takeaway has been the negotiating skills. I've always been able to hold deals together and keep my clients happy, but the skills I've learned from Ryan have given me the ability to go above and beyond in my negotiating AND not stress about it because I know I'm in control! Being a part of the member community has kept me accountable and motivated! I look forward to all of the workshops and Q&As because I know that I will take away at least one valuable piece of information that will change my business.
Kimberly Ann Zeidner

After completing the course I dropped the team I was on and then Covid hit. My AQL was to implement as much as I could that I learned from Ryan into my business. After a month being back in the full swing of things my sales after 30 day’s were at almost $1.4 million..all on buy sides. I learn more and more from Ryan’s course on an everyday basis! This literally has changed my life.
Shane Cameron

I am on track to hitting my entire year results by the end of July. This is in DIRECT result of following Ryan's work. Thanks so much for putting it all out there.
Ken Purdy

Nova Scotia, Canada

Since joining Ryan's team in 2012 and learning the Serhant Way, I’ve went from doing handful of sales listing to managing and selling dozen new condo developments. Wouldn’t know where I would be if it wasn’t for Ryan and his mentorship throughout these years!
Daymond John
Brian Chan

Licensed Real Estate Salesperson

My motivation is just like yours - I never want to live my life in struggle again. Here's my promise: To be eager to learn the ins and outs of real estate and partake things that will help my CAREER not my job. It would be a dream to work with the Serhant Team in the future. No hand outs, no sympathy, no pity here. This is a promise to myself that after I get licensed, I will work my ass off to be able to take a position for your team. Remember me!
Jai Ta

Portland, ME

Agents from these brokerages found
success with Sell It Like Serhant

Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant
Ryan Serhant

THE BEST PART? It’s all real.

I’ll teach you everything I know about sales, and then we’ll apply the techniques
together with my actual clients in real deals.

Ryan Serhant
Ryan Serhant

What’s Included in
All Levels

The Serhant Sales Foundation
The Serhant Sales
Foundation
You'll learn my entire blueprint for sales success, including exactly how to structure your day, my techniques for following up with every single client (even the ones you lost so you get them back!), and the simple, easy-to-learn methods from improv comedy that will help you carry any conversation. With this foundation, you’ll be attracting high-quality leads organically and consistently.
Six Serhant Secrets And Live Demonstrations With Real Clients
Six Serhant Secrets And
Live Demonstrations With
Real Clients
Learn the Six Serhant Secrets that will arm you for success, including my Push-Pull-Persist technique for getting clients off the fence and The Wow Moment for helping a client become more comfortable with a higher price point. We’ll go into my real listings together and see how to negotiate with charm, finesse, and confidence.
Personal Brand Structure
Personal Brand
Structure
Learn how to stand out from a sea of salespeople, earning a steady stream of dream clients who come knocking on YOUR door. You’ll discover how to use the power of social and traditional media (including how to get featured in publications!) to become known for selling what YOU want to be known for selling.
The Art Of Working With Buyers And Sellers
The Art Of Working With
Buyers And Sellers
Come with me into a real pitch for a $16.5 million townhouse and watch how I overcome objection after objection to win the listing. Then, I’ll teach you my open house strategies and The Serhant Way to give showings when representing both buyers and sellers. Plus, learn the proper way to qualify a buyer so you don’t waste your time with someone who’s just shopping.
Interactive Worksheets And Templates
Interactive Worksheets
And Templates
Turnkey, interactive exercises, guides, and templates to help you master my sales techniques. Complete the real-world exercises and immediately apply the takeaways to expand your sales volume!
Ryan

At Level 2 You’ll
Receive…

Live Q&A with ME Every Month
18

Live Q&A with ME
Every Month


This is your chance to get live facetime with ME so you can chat about real estate, ask questions about sales, get my advice on a deal, hear personalized feedback on a strategy, and more. You also get the same training I give each month at my team staff meetings.

Private, Insiders-OnlyFacebook Group
28

Private, Insiders-Only
Facebook Group


Access to the Member Community on Facebook where you can build and expand your network of like-minded agents and salespeople all over the WORLD. Share referrals, ask questions, contribute ideas, and discover new strategies.

Sales & Marketing Email Templates
38

Sales & Marketing
Email Templates


Get the 25 plug-and-play sales and marketing email templates my entire team relies on EVERY DAY to follow up with clients, present offers, close deals, and so much more.

Agent Brand Marketing Templates
48

Agent Brand Marketing
Templates


Download the same marketing templates my team uses for marketing postcards, showsheets, and showbooks. Just change the colors to your branding, swap out the listing photos and text, and you’ll have professionally-designed marketing collateral to set you above your competition.

Virtual Workshops
58

Virtual Workshops


Join us every other week for a presentation and Q&A with a different subject matter expert. Past topics have included staging, hosting virtual tours, LinkedIn strategy, digital marketing funnels, and landing new development clients.

Member-Exclusive Monthly Email
68

Member-Exclusive
Monthly Email


Get my expert insight and analysis on the latest real estate news and trends. Plus, get access to case studies of recently-completed multi-million dollar deals so YOU can use them and learn from them in real time.

Kyle's Corner
78

Kyle's Corner


Kyle Scott, my head of product & production and former NBC producer, provides personal feedback on YOUR real estate marketing videos.

Bonus! Guides, Downloads & Resources
88

Bonus! Guides, Downloads & Resources


  • Serhant Team Agent Training Guide: This is the actual guide I give new agents the first day they join my team. Learn what they learn to CRUSH IT starting Day 1, no matter what market you’re in
  • The Closing Guide: The ONLY guide you need to negotiate like the #1 team in the most competitive real estate market.
  • ​The Ultimate Guide to Landing For Sale By Owner Listings
  • The Serhant Team Comp Excel Template: The very Excel template we use to quickly compare comps
  • ​Social Media Playbook: Your 12-step guide on how to generate leads on Instagram
  • ​Seven Serhant Secrets to Generate Leads: Your job is not to be a salesperson – it is to generate leads. That is your only job
  • ​The 2020 Bucket List Challenge: 1 year, 20 items. Ready, Set, GO!

At Level 3, work directly,
1:1 with ME and my team in my
Pro Mentorship program

Ryan SerhantRyan SerhantRyan Serhant

Come meet with me 1:1 in my Manhattan office or by Zoom (your choice!) for an hour. I will work with you on an entire business audit and personally guide you through anything we decide you need help with in order to reach your business goals.
Then, sit down with my team to dissect your brand, marketing, and social strategy. We'll come up with a three-month action plan, and you'll have three months of WEEKLY Zoom calls with my team and other Pro Pro members to help you implement it all. Plus, you'll be part of the Pro social community on Slack for six months.

Choose Your Level

Ryan Serhant
Ryan Serhant
Ryan Serhant
1. SELL IT LIKE SERHANT: THE COURSE
The Serhant Sales Foundation
Six Serhant Secrets And Live Demonstrations With Real Clients
Personal Brand Structure
The Art of Working With Buyers and Sellers
Interactive Worksheets and Templates
2. MEMBERSHIP
Private, Insiders-Only Facebook Group
Live Q&A Every Month - Ask For My Help With Anything!
25 Sales & Marketing Email Templates
InDesign Agent Brand Marketing Collateral Templates
Member-Exclusive Monthly Newsletter
Feedback On Your Marketing Emails
BONUS
- Serhant Team Agent Training Guide
- The Closing Guide: How To Close Any Deal The Serhant Way
- The Ultimate Guide to Landing For Sale By Owner Listings
- The Serhant Team Comp Excel Template
- Social Media Playbook
- Seven Serhant Secrets to Generate Leads
- The 2020 Bucket List Challenge
3. PRO MENTORSHIP
One hour business audit and strategy session with me in person in my Manhattan office or by Zoom (your choice!)
In-person or Zoom brand, marketing, and social strategy session with my team
Bespoke three-month brand action plan tailored to you, your business goals, and your market
Three months of plan implementation support through weekly group Zoom sessions with me, my team, and other Pro mentees
A year access to the private Pro social community
90-page Real Estate Business Builder template

Choose Your Level

Ryan Serhant
1. Sell It Like Serhant: The Course
The Serhant Sales Foundation
Six Serhant Secrets And Live Demonstrations With Real Clients
Personal Brand Structure
The Art of Working With Buyers and Sellers
Interactive Worksheets and Templates
SHOW DETAILS
$499 (Save $68)
or 3 Payments of $189
JOIN LEVEL 1
Ryan Serhant
1. Sell It Like Serhant: The Course
The Serhant Sales Foundation
Six Serhant Secrets And Live Demonstrations With Real Clients
Personal Brand Structure
The Art of Working With Buyers and Sellers
Interactive Worksheets and Templates
SHOW DETAILS
2. Membership
Private, Insiders-Only Facebook Group
Live Q&A Every Month - Ask For My Help With Anything!
25 Sales & Marketing Email Templates
InDesign Agent Brand Marketing Collateral Templates
Member-Exclusive Monthly Newsletter
Feedback On Your Marketing Emails
BONUS
- Serhant Team Agent Training Guide
- The Closing Guide: How To Close Any Deal The Serhant Way
- The Ultimate Guide to Landing For Sale By Owner Listings
- The Serhant Team Comp Excel Template
- Social Media Playbook
- Seven Serhant Secrets to Generate Leads
- The 2020 Bucket List Challenge
SHOW DETAILS
$499 (Save $68)
or 3 Payments of $189
+ $9.99 monthly membership
JOIN LEVEL 2
Ryan Serhant
1. Sell It Like Serhant: The Course
The Serhant Sales Foundation
Six Serhant Secrets And Live Demonstrations With Real Clients
Personal Brand Structure
The Art of Working With Buyers and Sellers
Interactive Worksheets and Templates
SHOW DETAILS
2. Membership
Private, Insiders-Only Facebook Group
Live Q&A Every Month - Ask For My Help With Anything!
25 Sales & Marketing Email Templates
InDesign Agent Brand Marketing Collateral Templates
Member-Exclusive Monthly Newsletter
Feedback On Your Marketing Emails
BONUS
- Serhant Team Agent Training Guide
- The Closing Guide: How To Close Any Deal The Serhant Way
- The Ultimate Guide to Landing For Sale By Owner Listings
- The Serhant Team Comp Excel Template
- Social Media Playbook
- Seven Serhant Secrets to Generate Leads
- The 2020 Bucket List Challenge
SHOW DETAILS
Email Us
JOIN LEVEL 3

Level 4

Pro Mentorship
1. Sell It Like Serhant: The Course
The Serhant Sales Foundation
Six Serhant Secrets And Live Demonstrations With Real Clients
Personal Brand Structure
The Art of Working With Buyers and Sellers
Interactive Worksheets and Templates
SHOW DETAILS
2. Membership
Private, Insiders-Only Facebook Group
Live Q&A Every Month - Ask For My Help With Anything!
25 Sales & Marketing Email Templates
InDesign Agent Brand Marketing Collateral Templates
Member-Exclusive Monthly Newsletter
Feedback On Your Marketing Emails
BONUS
- Serhant Team Agent Training Guide
- The Closing Guide: How To Close Any Deal The Serhant Way
- The Ultimate Guide to Landing For Sale By Owner Listings
- The Serhant Team Comp Excel Template
- Social Media Playbook
- Seven Serhant Secrets to Generate Leads
- The 2020 Bucket List Challenge
SHOW DETAILS
3. Mentorship
1 hour with me in person in my Manhattan office or by Skype (your choice!) during which I will evaluate your business and assess your sales pitch
In-person or Skype (your choice!) social media evaluation and custom 90-day social media action plan by “Social Joe” Laresca, Ryan’s personal head of social media
Brand evaluation and custom marketing plan for a property of your choice by Kristen Kipilla, the Serhant Team’s head of marketing and design
Pair of VIP tickets to my annual client party in New York City
SHOW DETAILS
4. Pro Mentorship
One hour business audit and strategy session with me in person in my Manhattan office or by Zoom (your choice!)
In-person or Zoom brand, marketing, and social strategy session with my team
Bespoke three-month brand action plan tailored to you, your business goals, and your market
Three months of plan implementation support through weekly group Zoom sessions with me, my team, and other Pro mentees
A year access to the private Pro social community
90-page Real Estate Business Builder template
SHOW DETAILS
Email Us
JOIN LEVEL 3
Ryan Serhant

About Me

Ryan Serhant

I’m Ryan Serhant. You might recognize me from Bravo’s Million Dollar Listing New York or Sell it Like Serhant. I currently lead the #1 real estate sales team in New York City as ranked by The Wall Street Journal. In 2019 alone, my team went to contract and closed on over $1 BILLION in the most competitive real estate market in the world.

And now I’m sharing WITH YOU all of my sales secrets and all of my tips, tricks, and strategies on how to be the top real estate agent in the world .

Get my sales tips and insights to your inbox!
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