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New Course: How To Build Your Personal Brand
Learn how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT...without having to waste your marketing dollars on Zillow.
Unlock the power of your personal brand by:
- Discovering the 3 Key Steps to Defining Your Public Persona
- Learning How To Build a Consistent Content Machine
- Amplifying Your Business Through Press Coverage
That’s just your visual identity.
Your personal brand is a strategically cultivated package that represents YOU.
It’s the impression you make on others that gets them talking and keeps them talking about you even when you’re not in the room.
If you want potential clients to think of YOU as soon as they think real estate, then you need to build an unshakeable personal brand.
You are one real estate agent in a sea of thousands in your market. After enrolling in our new course, you'll learn to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points. When you follow this strategy to build your personal, you’ll be able to GENERATE LEADS ON AUTOPILOT.
5 Steps To Discovering Your Core Identity
Bring your authentic self to the forefront of your business by uncovering your unique core identity using my proven blueprint for building your identity across all touch points. You will learn how to:
- Define how you want to be known and who you want to sell to so you can communicate with clear, purposeful messaging
- ​Dial in on your authentic brand position to create a 3-5 year plan for future growth
- ​​Audit your strengths outside real estate to choose the additional dimension that will resonate with your target clients
- Discover your brand personality and determine the best words to use to communicate it to the world
- Create your visual identity with deliberate colors, fonts, and logo (because visual identity is strategy, not decoration)
- Set up your crafted digital presence with your website, email address, Google Business, and Facebook Business pages
Build A Consistent Content Machine
Learn how to strategically create and post consistent content for the five major social media platforms. You’ll also walk away with an efficient content calendar and everything you need to begin a weekly or monthly email newsletter AND:
- The secret to building a strong and lasting personal brand - it may not be sexy, but it’s vital, and it WORKS!
- Detailed social platform and newsletter strategies from veteran brand architect Tyler Mount
- ​Clarity about which platforms you should start with and what to post, where
- Analytics and data training so you can set clearly defined success markers and spend your time, energy and money efficiently
- Implementable, step-by-step action exercises to help you optimize your Instagram, Facebook, TikTok, LinkedIn, and YouTube content
Shout It From The Mountaintop
In Phase 3, you’ll learn how to make yourself a household name in your area using the 3C framework from Alyssa Garnick, veteran PR expert. We’ll cover:
- Amplifying your voice with a chorus of others who will soon join you in shouting your successes and credibility WITH you and FOR you
- Strategies to get other people to talk about YOUR personal brand by interacting with third parties
- ​Building credibility through thought leadership
- Earning coverage in the press and local media
- Boosting your personal brand by becoming involved in strategic community partnerships
This isn’t a passive course where you just sit back and watch. We’re going to roll up our sleeves and actually start building your personal brand together.
The course workbook is your step-by-step guide to each action task you’ll go through. Inside you’ll find:
- Hands-on implementation exercises
- Strategy-based activities
- Step-by-step instruction guides
- Checklists
- Planning docs and templates
- And so much more!
By joining today you’ll also receive instant access to my members-only online group. Being inside of this membership, you’ll unlock bonus content for real estate agents.
Take your brand even further with these bonus resources:
- Private global community
- Customizable email templates
- Bi-weekly virtual workshops
- Monthly LIVE Q&A with Ryan Serhant
Our course will teach you how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT...without having to waste your marketing dollars on Zillow.
Enroll today and begin building your unshakable personal brand.
- 54 Chapters, 5 hours of brand strategy content
- The 3 Key Steps to Defining Your Public Persona
- Blueprint to Build a Consistent Content Machine
- Master Amplifying Your Business Through Press Coverage
- Your Secret Weapon How To Build Your Personal Brand Workbook
- AND A 30-Day Access Pass To Sell It Like Serhant Private Membership