The Ultimate Personal Brand Course for Real Estate Agents

Learn how to use the Serhant Brand Strategy System to build a clear, consistent, and memorable brand that will have leads coming to YOU on autopilot.

Generate a clear, consistent, and memorable personal brand
55 chapters of personal brand training
Just 5 hours to master the Serhant Brand Strategy System

Watch the Course Trailer

Master the Serhant Brand Strategy System in three steps:

  • Discover and build your core identity
  • Create consistent content using social media and email
  • Shout It From The Mountaintop by leveraging credibility, coverage, and community best practices
Enroll now

Enjoy 5+ hours of video tutorials and exercises to help you build your personal brand with Ryan & his team.


Plan out every element of your personal brand step-by-step using our expertly crafted, 72 page brand strategy workbook.

Private Membership

Get 30 days of free access to the #1 agent community and unlock our library of resources built for your success.

Enroll now

Agents from these brokerages have refined their personal brands with Sell It Like Serhant courses


Learn how to harness the power of your personal brand by unlocking your Core Identity. We’ll walk you through each step of the process to bring your best self to the forefront.

Explore topics like:

  • Defining Your Brand Vision
  • Finding Your “AND”
  • Crafting Your Brand Personality
  • & more!

You need to consistently post content on social media to remind leads, “Hey, I’m here!” – learn what consistent content really means (hint: it has nothing to do with follower count!) and how to become a content MACHINE.


Chapters include: 

  • Overview of Social Media Strategy
  • Strategy Execution by Platform (including Facebook, Instagram, TikTok, LinkedIn, and Youtube)
  • Newsletter Distribution and Metrics
  • & more!

Understand the key methods for amplifying your personal brand through third-party validation and PR: thought leadership, getting press coverage and community involvement.

This section covers:

  • How to Build Credibility
  • Strategies for Getting Coverage in Any Market
  • Leveraging Your Community to Get More Leads
  • & more!



Enjoy 5+ hours of video tutorials and exercises to help you build your personal brand with Ryan & his team.


Plan out every element of your personal brand step-by-step using our expertly crafted, 72 page brand strategy workbook.

Private Membership

Get 30 days of free access to the #1 agent community and unlock our library of resources built for your success

Meet The Experts

Ryan Serhant Photo

Ryan Serhant

Founder & CEO of SERHANT.

Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After spending a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the most followed brand in real estate.

Tyler Mount

Brand Strategy & Social Media Consultant

Tyler is a Tony-, Grammy-, and Olivier-winning producer with over a decade of experience working in digital marketing at some of the world’s most prestigious brands in real estate, entertainment and technology.

Alyssa Garnick

Award-Winning PR and Brand Strategy Architect

Alyssa has spent 25 years helping the biggest global brands position themselves for growth. She has crafted global campaigns, re-engineered and promoted CEOs, and used pop culture, trends, and collaborations to enhance reputations and drive sales for Fortune 100 brands.

Plus get free access to 30 days of Sell it Like Serhant Membership include

Resource Library

Get access to our resource library filled with helpful sales materials including sales & marketing email templates, brand marketing templates, guides, downloads, and more!

Bi-Weekly Member-Only Virtual Workshops

Join us every other week for virtual workshops on topics like staging, virtual tours, LinkedIn strategy, digital marketing funnels, and more!

Members-Only Real Estate Agent Community

Build and expand your network with like-minded agents and salespeople from 108 countries all around the WORLD.

Monthly Q&A with Ryan Serhant

Zoom with Ryan Serhant LIVE to chat about real estate, ask questions about sales, get his advice on a deal, hear personalized feedback on a strategy, and more.

Here's what they're saying about our Personal Brand Course

The course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us who have been in the business for longer, the specific strategies will help us fine-tune our messaging and further growth into new clientele.

Jorge Sariego Boston One Realty Group - Boston, MA

This is the most comprehensive course on personal brand in the market. The workbook is the perfect way to follow along and create your own actionable items as you put the brand blueprint into action. These steps can be done by ANYONE. The lessons and ideas are not hard, and they’re presented for beginners or experts. It will actually get me to make my first TikTok!

Melanie Dawkins Red Door Realty - Lincoln, NE

Ryan’s Personal Brand Course is a great vehicle to visualize the big picture towards success and the steps to put it to action. I came away with immediate, practical advice I’ve already started implementing. I can tell you this is going to take my lead gen to the next level.

Rremida Shkoza eXp - Charlotte, NC

I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan is right - personal brand builds like compounding interest, and you’d be foolish not to grab this course to get started today.

Andy Griesinger Keller Williams - Charlotte, NC

We used to have a confusing brand identity for years because we not only were an insurance agency but also had a boat & yacht brokerage sales center. The Brand course helped me stand out among hundreds of insurance agents and allowed me, with my 37+ years experience in the Boat & Yacht field, define my “AND” that helped me move in a direction of our true specialty. I am the Insurance Agent and Boat & Yacht Specialist. The class, along with all the Sell It Like Serhant sales classes helped me in ways you cannot imagine, and I will always be grateful for the mentorship.

Joe Campisano, CIC Campisano Insurance

Sell It Like Serhant

The Ultimate Personal Brand Course for Real Estate Agents


Or, pay with

  • 55 Chapters of Personal Brand Training
  • 72 Page Brand Strategy Workbook
  • PLUS 30-day trial access to the Sell It Like Serhant Membership



We respect your privacy and information.

Want more? Check out our additional courses

Real Estate CORE

Build an unbreakable sales foundation using the Serhant Sales System – the same steps Ryan took to become the #1 agent in the world’s most competitive market.

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How to Win in a Seller’s Market

Master the art of relationship building in 4 steps so you can work better with buyers and sellers in a low inventory market.

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The Ultimate Website Course for Real Estate Agents

Learn how to create the blueprint for your agent website so that it functions as a lead generation and credibility machine for your personal real estate business.

Learn more

Social Ads Course

Learn how to create and run social media ads to scale your lead pipeline and generate more clients on autopilot.

Learn more

Still unsure? We've got you covered

Frequently Asked Questions

Your personal brand is what represents YOU. It’s your identity.

It’s the way you differentiate yourself and let others know who you are and what you stand for. Most importantly, it’s what makes you stand out!

You need to create a clear, compelling, and memorable personal brand to generate leads on autopilot. And lucky for you, we can help!

Enroll today to begin building YOUR personal brand.

No! This course is for ANYONE looking to build an unbreakable personal brand.

Forever! There’s no deadline for course completion. Once you join the course, you have access for life.

This course is an investment in your future self. Invest now. Do the work now. Build your personal brand NOW. For under $800, you’ll get access to everything you need to build an unbreakable personal brand that will have you generating leads on autopilot.

Absolutely! If you prefer to pay in a currency other than the U.S. Dollar, please chat or email us at [email protected]