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New Course: How To Build Your Personal Brand

Learn how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT...without having to waste your marketing dollars on Zillow.

Unlock the power of your personal brand by:

  • Discovering the 3 Key Steps to Defining Your Public Persona
  • Learning How To Build a Consistent Content Machine
  • Amplifying Your Business Through Press Coverage
Enroll Now
Your Personal Brand Isn’t JUST

Your logo

The fonts you use in your promotional materials

The colors on your website

That’s just your visual identity.

So What IS a personal brand?

Your personal brand is a strategically cultivated package that represents YOU.

It’s the impression you make on others that gets them talking and keeps them talking about you even when you’re not in the room.

If you want potential clients to think of YOU as soon as they think real estate, then you need to build an unshakeable personal brand.

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Follow A Proven Process To Build Your Personal Brand

You are one real estate agent in a sea of thousands in your market. After enrolling in our new course, you'll learn to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points. When you follow this strategy to build your personal, you’ll be able to GENERATE LEADS ON AUTOPILOT.

Ryan Serhant
SBSS
Regular Price: $997
Enroll Today!
Agents From These Brokerages Have Redefined Their Brands Using The Serhant Brand Strategy System
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Here’s What’s Waiting For You Inside The Course: 55 chapters, 5+ hours of content, PLUS a 72-page brand strategy workbook
Play
Part 1

5 Steps To Discovering Your Core Identity

We’ll show you how to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points.

  • Define how you want to be known and who you want to sell to so you can communicate with clear, purposeful messaging
  • ​Dial in on your authentic brand position to create a 3-5 year plan for future growth
  • ​​Audit your strengths outside real estate to choose the additional dimension that will resonate with your target clients
  • Discover your brand personality and determine the best words to use to communicate it to the world
  • Create your visual identity with deliberate colors, fonts, and logo (because visual identity is strategy, not decoration)
  • Set up your crafted digital presence with your website, email address, Google Business, and Facebook Business pages
Part 2

Build A Consistent Content Machine

Once your brand is defined, you’ll generate leads and stay top of mind by creating regular social media content and an email newsletter. We’ll tell you how, how often, and on which platforms.

  • The secret to building a strong and lasting personal brand - it may not be sexy, but it’s vital, and it WORKS!
  • Detailed social platform and newsletter strategies from veteran brand architect Tyler Mount
  • ​Clarity about which platforms you should start with and what to post, where
  • Analytics and data training so you can set clearly defined success markers and spend your time, energy and money efficiently
  • Implementable, step-by-step action exercises to help you optimize your Instagram, Facebook, TikTok, LinkedIn, and YouTube content
Part 3

Shout It From The Mountaintop

Now, we amplify. We’ll provide you with the roadmap through speaking opportunities, press outreach, and increasing your local presence to help you build credibility, get coverage, and stand out from the competition in your community.

  • Amplifying your voice with a chorus of others who will soon join you in shouting your successes and credibility WITH you and FOR you
  • Strategies to get other people to talk about YOUR personal brand by interacting with third parties
  • ​Building credibility through thought leadership
  • Earning coverage in the press and local media
  • Boosting your personal brand by becoming involved in strategic community partnerships
Enroll Today
PLUS Your Secret Weapon
How To Build Your Personal Brand Workbook
Workbook

This isn’t a passive course where you just sit back and watch. We’re going to roll up our sleeves and actually start building your personal brand together.

The Workbook is your step-by-step action guide. Inside you’ll find:

  • Hands-on implementation exercises
  • Strategy-based activities
  • Step-by-step instruction guides
  • Checklists
  • Planning docs and templates
  • And so much more!
AND 30-Day Free Access To
Sell It Like Serhant Private Membership Cancel any time. No penalties. No Commitment.

Sales has no ceiling, but you can only climb so high alone. Join the #1 agent community and unlock our library of resources built for your success.

You’ll get access to:

  • Private global community
  • Customizable email templates
  • Bonus sales guides and resources
  • Bi-weekly virtual workshops
  • Monthly LIVE Q&A with Ryan Serhant
Product
Regular Price: $997
Enroll Today!
Meet Your Course Instructors
Ryan Serhant
Ryan Serhant
Founder & CEO of SERHANT.
Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After spending a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the most followed brand in real estate, which drives success
Tyler Mount
Tyler Mount
Brand Strategy & Social Media Consultant
Tyler is a Tony-, Grammy-, and Olivier-winning producer with over a decade of experience working in digital marketing at some of the world’s most prestigious brands in real estate, entertainment and technology.
Alyssa Garnick
Alyssa Garnick
Award-Winning PR and Brand Strategy Architect
Alyssa has spent 25 years helping the biggest global brands position themselves for growth. She has crafted global campaigns, re-engineered and promoted CEOs, used pop culture, trends, and collaborations to enhance the reputations and drive sales for Fortune 100 brands.
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What You’ll Get When You Enroll Today

Our course will teach you how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT...without having to waste your marketing dollars on Zillow.

Enroll today and begin building your unshakable personal brand.

How To Build Your Personal Brand
Regular Price: $997
  • 55 Chapters, 5 hours of brand strategy content
  • The 3 Key Steps to Defining Your Public Persona
  • Blueprint to Build a Consistent Content Machine
  • Master Amplifying Your Business Through Press Coverage
  • Your Secret Weapon How To Build Your Personal Brand Workbook
  • AND A 30-Day Access Pass To Sell It Like Serhant Private Membership
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