As A Real Estate Agent, You Have One Job – Generate Leads.

Learn how members of our luxury PRO Brand Strategy Program are creating clear, consistent, memorable personal brands that multiply their lead pipelines and help them move up in price points within their markets.

Scale Your Personal Brand with Ryan Serhant and His Handpicked Team of Expert Brand Strategists

We're Building FUTURE YOU

Inspired by Ryan Serhant’s unique journey to becoming a billion-dollar broker, we’ve developed a proprietary set of frameworks proven to scale your real estate sales business and help you find FUTURE YOU. Our luxury brand strategy program is designed to help agents like you establish themselves as the leading authority in their market through personal branding, highly-converting content, and third-party validation. Join PRO to discover FUTURE YOU and harness the power of your personal brand to push the limits of your success.

Inside the Serhant PRO Brand Strategy Program, You'll Get

Custom Brand Strategy Action Plan

Custom Brand Strategy Action Plan

Your plan will include specific action steps and a detail task breakdown for the next four months. We’ll also forecast your 12-month goals! We’ll be with you every step of the way.

Monthly Q/A Call with Ryan Serhant

Monthly Q/A Call with Ryan Serhant

Join Ryan and the entire PRO community once a month on Zoom for a group Mastermind discussion. Get your most pressing questions answered, and discover inspiration from the challenges other PROs are having solved.

Twice-Monthly PROformance Sessions

Twice-Monthly PROformance Sessions

We’ve designed a comprehensive curriculum to help you implement the specific techniques in your Brand Stategy Action Plan. In your twice monthly class sessions, you’ll take a deep dive into the “how” of lead generation, leveraging every tool in your arsenal.

Private PRO-exclusive Slack Community

Private PRO-exclusive Slack Community

Our private, PRO-only community is the secret sauce that glues the entire program together. It’s where you’ll go to get help right when you need it. Here, you’ll interact directly with fellow PROs and get individual questions answered from your brand strategists. Our PROs tell us this is their favorite real estate community they’re a part of, and it’s also where the BONUS PRO feature happens…

PRO Referral Network

PRO Referral Network

Will you be next?

Our PROs pass leads through our #referrals-newslistings channel in the private community every day, and we use the PRO network to send direct SERHANT. leads. Over $48,000,000 in deals have been passed between PROs OR from SERHANT. to PROs so far.

Twice-Monthly Serhant Agent Coffee Sessions

Twice-Monthly Serhant Agent Coffee Sessions

Enjoy microtraining and Q&A sessions presented by SERHANT. agents while you sip your morning (or afternoon!) coffee. You simply submit your questions prior to the session, and you get them answered directly from agents during the call. Plus we share timely, tactical and practical tips and hacks, too.

Monthly 1:1 Sessions with Your Personal Brand Strategist

Monthly 1:1 Sessions with Your Personal Brand Strategist

Our senior brand strategists are leading experts in real estate marketing, with years of experience and some serious accolades to boot. You’ll benefit from once monthly one-on-one sessions with your personal brand strategist, where they’ll check in on your journey, offer sage advice, and get you back on course if you fall off track.

Weekly Programing

Weekly Programing

We don’t just hand you your brand strategy action plan and set you on your way. We work with you to ensure you’re getting the most out of PRO by providing weekly programming and additional networking opportunities.

Meet Our Expert Brand Strategists

Our PRO Enrollees Are Getting Huge Wins!

“It more than triples and quadruples the investment you make in it.”

Josh and Charlene Dearing

North Carolina, US

Here's What Our PROs Are Saying

Last year I did 65 deals and raised my sales by 30%. I also got several buyers who bought a little over $1 million homes and one who bought $2.7 million. I wanted to take this opportunity to thank the Serhant Brand Strategy team for helping me achieve these accolades. I could never imagine I could be in Forbes or be in the Top 4% of agents in Maryland out of 12,000 realtors. Thanks to the PRO team for getting me here.

Samina Chowdhury Keller Williams Lucido Agency

Man, my best days have yet to come. The “two years from now” version of myself is thanking you as well as me, today! I was fortunate enough to get a front-page feature in my local newspaper and I’m not quite sure I’d be as confident today if it weren’t for your mentorship & SILS PRO.

Serge Desir II Keller Williams Bordering Boston Living

Being in this community and becoming a PRO member has pushed me beyond anything I could have imagined… 9 months in a row I’ve been recognized as a Top Producer out of 150+ agents in my fabulous office! Grateful to be amongst such a terrific group of professionals.

Lisa Bonhotal Coldwell Banker Realty

After our one-on-one in October, we took back your advice, implemented it and had a HUGE win! We'll do almost 60 new houses next year with the builder (and get paid!!!) Bonus! Thanks to you I just accomplished a goal I never thought I'd be able to accomplish. I am a growing builder's representative!!!! Thanks for the piece of advice that probably just changed the trajectory of my career. So glad to be a part of the PRO team.

Taelor Fayette Impact Real Estate