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With this low inventory market, you can amplify all my techniques you're about to learn by also executing on the same exact social media advertising strategies my team and I use to sell over $1 billion in real estate every year.

My entire social ads lead generation system!
Learn How To Scale Your LEAD Pipeline In A Low Inventory Market Using Social Media Ads Without Hiring An Expensive Marketing Manager!
I think social media is the greatest gift ever given to the real estate industry!
Learn how to sell through social from the most followed real estate brand in the world!

One of the things that’s pushed my career from point A to point B is that I explore every avenue.

Whether I’m negotiating a $20 million deal in Manhattan or EXPANDING my new brokerage, SERHANT., I want to know I’m doing the most I can.

I want to squeeze every single drop out of an opportunity.

When I discovered the power of social ads - specifically Facebook and Instagram - I multiplied my income, influence, and reach.

Facebook and Instagram ads offer an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide.

Unlike a generic billboard most people ignore, social ads allow you to reach your ideal client efficiently and not waste ad dollars showing to people that are not interested in your services.

This cannot be achieved with almost any other marketing channel.

Learn how to sell through social From the most followed real estate brand in the world!
Ryan Serhant

I’ve taken everything I know and packaged it into my all-new course where I outline exactly how I built my social brand using simple, easy-to-execute social media lead and listing ads!

I’ll show you the EXACT blueprint I use to successfully boost my leads and find fresh buyers from an unlimited global pool, and keep your cost-per-lead as AFFORDABLE as $3-$5 per lead.

It comes with 2+ hours of content, 24 chapters, and 16 worksheets that guide you every step of the way.

You’ll learn how to scale your lead pipeline using social media ads without hiring an expensive marketing manager - because as agents, we’re not career digital marketers or computer scientists.

This course is going to change everything for you when it comes to social media ads. I can say with complete confidence that there is no other course like this out there.

Here’s What’s Inside:
Part 1
Discover my complete framework for building and publishing high-converting lead and listing ads on Facebook and Instagram.
  • Learn how to apply my GPC Framework to build a successful social ads strategy
  • Invest your digital marketing budget in an efficient way to scale your lead pipeline
  • Understand how to activate the data you get back from your ads
  • ​The overall social ad structure: we dive into ad campaigns and the anatomy of a high-converting ad both for real estate leads and property listings
  • How Facebook spends your money and optimizes your ads: Learn how Facebook actually handles the heavy lifting for your ad placements
  • Your Key Performance Indicators to measure results: KPIs enable us to make data-driven decisions about the money we spend on our social ads. Data does not lie, and it can mislead if you don’t understand how to interpret it
  • And much, much more!
Part 2
Setting Your Strategy
Master the four steps for writing compelling ad copy, learn to create lead magnets your target clients crave, and understand how to set an ad budget that works for your business in your market.
  • How to set goals that you can build on as you ramp up your lead generation campaigns
  • Create offers that package your expertise and solve your prospective client's pain points
  • Facts tell, stories sell - how to implement storytelling into your ads to engage your audience and promote your listings
  • The 6 steps to create the perfect lead magnet for your business (I also include 7 lead magnet ideas)
  • How to create high-converting social ads for leads and listings (including powerful headline and description ideas, and my own examples!)
  • And much, much more!
Part 3
Creating & running social ads
Put my blueprint into action with Rafael Angarita, my personal digital marketing director, and Amy Herman, a top agent on my team. You’ll see how we create listing ads for a $30 million penthouse and lead ads for Amy’s signature NYC market report.
  • Learn how to assemble your lead generation machine within Facebook Ads Manager
  • Activate your email lists and create targeted audiences with Facebook's Special Ads Audiences
  • Optimize your social ads campaigns and maximize your digital marketing budget
  • ​The seven questions we ask every agent on our team to determine the targeting for each ad set within their lead ad campaigns (don’t start an ad without answering these questions!)
  • Our 4-step formula to crafting high-converting ad copy for both lead and listing ads
  • How to target your audience
  • ​How to set up your Facebook Ads manager
  • And much, much more!