The Ultimate Website Course for Real Estate Agents

You’re a high performing agent, and you need a high performing website. But you’re NOT a website coder…

Learn how to create the blueprint for your agent website so that it functions as a lead generation and credibility machine for your personal real estate business.

Generate qualified real estate leads through a compelling
web presence
39 chapters of compelling content to get you started
Just 3 hours until you're ready to launch your online presence

Watch the Course Trailer

In this course, you’ll learn…

  • Real estate website fundamentals
  • The exact things you need to do to optimize your website for lead generation
  • How to easily analyze web performance and optimize for improvement
  • Strategies for working with a website partner
Enroll now
Enjoy 3 Hours of Video Training

Watch tutorials and exercises to help you build a lead-generating machine of a website with Ryan, Malte, and Joana.

Website Planning Guide

Plan out every element of your website using this guide - complete with interactive worksheets and templates to help you succeed.

Private Membership

Get 30 days of free access to the #1 agent community and unlock our library of resources built for your success.

Enroll now

Agents from these brokerages have scaled their businesses with Sell It Like Serhant courses

Explore the curriculum

Explore the basics and purpose behind building your own personal website as part of your digital marketing funnel.

In this section, we cover…

  • Real estate website fundamentals
  • The things you need to do to optimize your website for lead generation
  • How to easily analyze web performance and optimize for improvement
  • Strategies for working with a website partner

Here, we break down the key parts of a successful real estate website as well as the KIND of information you want to have on your website to make it really impactful.

You’ll learn about…

  • Your Website Domain Name
  • Types of Website Services
  • Disclaimers & Mandated Notices
  • IDX Feeds - What are They?
  • Common Web Tools

This is where you reach the “inner workings” of the course. Here, you’ll learn about the website strategies and tactics that turbocharge lead generation and credibility.

We’ll explore…

  • Paid vs. Organic Traffic
  • Buyer and Seller Funnels
  • Content Marketing 101
  • The Types of Webpages You NEED (and examples of each)

In part 4, we’re talking about metrics, KPIs, and the analytics tools that can help you optimize for good-quality website traffic.

This section includes…

  • An Introduction to Google Analytics
  • Key Performance Indicators to Monitor
  • An Exploration of Good Website Traffic

In the last section of the course, we’ll put it all together for you. You’ll learn expert strategies for working with a web designer to build YOUR personal lead generation machine of a website.

By joining today, you'll receive instant access to these awesome resources - built for your success.


Enjoy hours of video tutorials and exercises to help you build a lead-generating machine of a website with Ryan, Malte, and Joana.

Website Planning Guide

Plan out every element of your website optimization strategy with this interactive guide that includes actionable worksheets and templates.

Audio Version

Listen to the latest web strategies on-the-go with our mobile-responsive audio player.

Learn From These Industry Experts

Ryan Serhant

Founder & CEO of SERHANT.

Ryan Serhant is one of the most successful and the most-followed real estate brand in the world. After a decade leading the group that became New York City’s # 1-ranked residential real estate sales team, he founded SERHANT., the first multi-faceted brokerage built on the power of media. Ryan is on a mission to revolutionize and modernize the real estate industry, to give back and share his formula for success to enable and motivate others.

Malte Kramer

Founder & CEO of Luxury Presence

Malte Kramer is the founder & CEO of Luxury Presence, one of the fastest-growing prop-tech companies in North America. Merging the tech and real estate worlds, Luxury Presence is the leading growth-marketing platform for real estate agents and teams. They recently closed a $25.9M Series B round led by Bessemer Venture Partners and have served over 5,000 real estate agents to date.

Inspired by his time as a marketing consultant for real estate titan Jade Mills, Malte started Luxury Presence to empower real estate agents and transform the way they do business. Named HousingWire Rising Star in 2021 and “Superhero and Changemaker” by Origin Magazine, Malte brings ambition, vision, and consistency to founding Luxury Presence.

Joana Koiller

VP of Design at Luxury Presence

Joana Koiller is a seasoned design leader who’s worked over 16 years at top companies creating beautiful and lasting experiences. Joana specializes in innovative user-centered design methods that she’s deployed for tech and retail giants like Airbnb, Zappos, and now, Luxury Presence.

As the VP of Design at Luxury Presence, Joana oversees both the Product Design and Brand & Marketing Design organizations. She leads with an inspirational approach that opens up teams and products to pursue creative and masterful solutions. Now, Joana applies her knowledge to help agents build their personal brands and expand their digital presence.

Plus get free access to 30 days of Sell it Like Serhant Membership included

Resource Library

Get access to our resource library filled with helpful sales materials including sales & marketing email templates, brand marketing templates, guides, downloads, and more!

Bi-Weekly Member-Only Virtual Workshops

Join us every other week for virtual workshops on topics like staging, virtual tours, LinkedIn strategy, digital marketing funnels, and more!

Members-Only Real Estate Agent Community

Build and expand your network with like-minded agents and salespeople from 108 countries all around the WORLD.

Monthly Q&A with Ryan Serhant

Zoom with Ryan Serhant LIVE to chat about real estate, ask questions about sales, get his advice on a deal, hear personalized feedback on a strategy, and more.

Here’s what they’re saying about Sell It Like Serhant and Luxury Presence

If you’re on the fence about this… maybe it’s the cost, maybe the time, maybe you don’t know if you’ll get enough out of it… do it! It’s like a 2-day masterclass from the best in the business! Invest in you. Invest in your business. Your future self will thank you!

Kristi Jenkins Kristi Jenkins Real Estate – Redmond, WA

[Luxury Presence] has doubled our monthly users through SEO to over 10,000…

Barry Cohen Homes RE/MAX – Toronto, Canada
Voted Best Real Estate Website in Canada

Our decision to work with Luxury Presence is one of the best marketing moves we’ve ever made. The website design is gorgeous and user-friendly, and the Luxury Presence team is responsive, fantastic to work with, and extremely knowledgeable in all aspects of their industry. We look forward to a long, prosperous working relationship with Luxury Presence.

K. Ann Brizolis Sotheby’s International Realty – Rancho Santa Fe, CA

I could never imagine I could be in Forbes or be the Top 4% of agents in Maryland out of 12,000 realtors. I can’t wait to see what 2022 has to over with your team’s help. If ever you need me to tell other agents how awesome your course is and what I got from it, then let me know, I will be happy to share my success with anyone.

Samina Chowdhury Keller Williams Lucido Agency – Ellicott City, MD

Sell It Like Serhant

The Ultimate Website Course for Real Estate Agents

Enroll today for only

Or, pay with

  • 40 Chapters of Website Optimization Training
  • Step-by-Step Website Planning Guide
  • 30-day trial access to the Sell It Like Serhant Membership Included


We respect your privacy and information.

Want more? Additional courses

Real Estate Core

Build an unbreakable sales foundation using the Serhant Sales System - the same steps Ryan took to become the #1 agent in the world’s most competitive market.

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How to Build Your Personal Brand

Learn how to use the Serhant Brand Strategy System to build a clear, consistent, and memorable brand that will have leads coming to YOU on autopilot.

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How to Win in a Seller's Market

Master the art of relationship building in 4 steps so you can work better with buyers and sellers in a low inventory market.

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Social Ads Course

Learn how to create and run social media ads to scale your lead pipeline and generate more clients.

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Still unsure? We've got you covered

Frequently Asked Questions

No! You’re taking this course because you’re a real estate agent and you want to improve your online presence. You’re not a developer, or a designer… so we’re not teaching you these skills.

We’re not going to walk you through the nitty gritty technical stuff. Instead, we’re going to give you the insights and tools you need to revolutionize your online presence through your personal website.

This course is an investment in your online personal brand.

By the time you complete this course, you will know exactly how to develop the strategies and content for a website that does the selling FOR YOU.

You’ll learn how to create a lead generating credibility machine of a website with the CEO & Founder as well as the VP of Design at Luxury Presence - a top website development agency for real estate agents.

PLUS, you’ll benefit from a highly-actionable website planning guide, guaranteed to give you a major leg up with digital lead generation.

No! We have thousands of members in 110 countries across six continents who have joined Sell It Like Serhant.

All of our website optimization strategies apply no matter where you sell. Sure, some details may be different in your market. But these are all universal strategies you should use wherever there are humans buying homes from other humans. That’s everywhere.

Not if you prioritize it! One of the most important things for a real estate agent to do to grow their business is to create an unbeatable website. Invest the time now to reap the benefits ASAP. The money you make in return will exceed the time spent taking this course.